A Report On Vegan Beauty Trends Taking Over The Beauty Industry
In the era of ethical consumerism, vegan cosmetics are far more than a trend. You can see more and more people around the globe making mindful decisions about what products they are consuming and in which way. The primary concern for many people is finding sustainable, eco-friendly, and cruelty-free vegan beauty products across several industries.
Moreover, veganism is defined as abstaining from consuming or using animal products or animal-derived ingredients and is now a popular vegan trend.
Being vegan is a niche subsection of an already existing vegetarianism niche. However, most people are now putting more thought into the products they consume as being vegan is no longer an anomaly.
Know More About Veganism
Do you know how this beauty business exploded into veganism?
A decade ago, veganism was just related to the food and beverage industry. But nowadays, consumers are looking out for non-animal derived products in every sector, including vegan fashion, vegan household items, and vegan cosmetics.
You can even find entire companies dedicated to investing in and supporting all types of vegan brands.
Veganism has seemingly exploded into the beauty business professional field in recent years. We have been offered vegan products that are cruelty-free and do not involve any animal ingredients.
From Niche To Mainstream - Vegan Beauty Trend
However, A few years ago, finding vegan beauty products was not as easy as now; the market was absolutely small, and the options were limited.
No doubt, some beauty business professionals offered vegan cosmetics, and smaller vegan lines did exist, but the usage for vegan cosmetics wasn’t what it is today.
In 2019, The Economist declared it “the year of the vegan,” wholly crediting millennials and Gen Z-ers for the high awareness and interest in opting for a vegan lifestyle. The need for vegan products, including vegan beauty products and vegan cosmetics, is rising to the challenge.
The vegan trend has brought our culture’s growing awareness of how consumerism affects our planet and the natural world with our desire to make conscious and ethical choices. This demand led to recent technological advances that have helped create a continuous supply. The new technologies have allowed large and small vegan beauty brands to sustainably develop and ethically test vegan cosmetics products free of animal-derived ingredients.
What Do You Understand About Vegan Products?
In the past five years, the demand for vegan cosmetics has grown exponentially, but there is still a lot of confusion about being vegan.
Vegan is mostly conflated with clean, but that’s not always necessary in every case. Many people mistakenly think that it is healthier or safer to consume just because a product is labelled as vegan. In another aspect, this is since vegan beauty has fallen under the giant umbrella of clean beauty. Therefore, most consumers are confused by the difference between cruelty-free vegan cosmetics and vegan beauty products.
So, to put it simply, a product is cruelty-free even if it has ingredients derived from animals, as long as it is not tested on animals.
However, a vegan product must not contain any ingredients derived from animals and must be cruelty-free. A vegan product can be entirely plant-based, synthetic, or a combination of the two.
The demands for improved ethics and accountability in the beauty industry have become a huge part—and one that will not fade away.
Sustainable and ethical vegan cosmetics are just one aspect of a cultural shift toward making consumer choices meet higher personal standards and beliefs.
The vegan beauty market is growing exponentially, and it is highly expected that more and more brands will see and take note of this—not only as a means to win competitively in a quickly evolving beauty industry but also in response to meet the demand for a more thoughtful approach to saving our world.