“Natural” and “Organic” beauty products are the rage nowadays. Various new brands are coming up claiming that their product range is free of any harmful chemicals. These brands go the extra mile to send the right message across to the target audience and get social media and beauty influencers to endorse their brands and claims. Many existing brands are coming up with new product lines and sub-brands to capitalize on this trend of “organic”, “botanical” and “herbal”.
While the costs might lead you to think that these organic products are way out of your league, it is quite natural to wonder why such organic products are often expensive and why the cost is totally worth it.
1) Shelf Life
The first and foremost reason is shelf life. Natural beauty brands are known for carefully creating their products with highly concentrated and supreme quality ingredients. Conventional brands and products have a longer shelf life because of the presence of preservatives and chemicals in them.
For most of the products you see in beauty stores, the foremost ingredient is water or aqua. Most of the products have water as the major ingredient, whether it is mentioned as it is or hidden under aloe vera or any other herbal infusions. Typically, beauty products contain emulsifiers, fragrances, preservatives, textures, etc. leaving a small margin for the real natural oils which is the actual nutritive ingredient for the skin. Organic products have higher concentrations of pure ingredients which are carefully mixed and packed to give you the desired results.
3) Natural Ingredients
The essence of pure and natural ingredients is difficult to extract and takes a significant amount of effort to acquire which makes these products expensive. But given the fact that the pure extracts are used in such products and organic farmers spend extra money and effort in the cultivation of such ingredients, the costs seem logical enough.
4) Manufacturing Processes
Not many of us know that various organic product lines are made in small batches which drives up the end cost for the customer. Established brands produce their products in large batches at a mass scale which keeps the costs down.
When we buy organic and pure products, we experience a sense of goodness that our purchases are healthy and ultimately good for the planet. As we make healthy living a priority, we figure out ways to stay true to it and don’t mind paying a little extra for pure organic products.
5) No Side Effects
Parabens are a common ingredient across many health and beauty products. They have preservatives that extend the shelf life of products, even though they are synthetic and mimic your body’s natural hormones. Such artificial ingredients can preserve the product but may cause harsh reactions. Organic products make use of natural preservatives that are gentle on the skin and do not affect your body negatively.
While conventional brands may seem cheaper and readily available, organic beauty essentials are sustainable and healthier to use regularly. MS Glamour is a brand that is completely organic and contains no harmful ingredients in its makeup range. Visit our product selection to know more.